The Client

Facebook's Creative Department

The Objective

Since the creation of Facebook’s fundraiser tool, people have raised over $2 billion to support the people and causes they care about on Facebook. From birthdays and Giving Tuesday to anytime throughout the year, over 45 million people have donated to or created a fundraiser on Facebook — which has more than doubled since last November. To celebrate Facebook Fundraiser’s $2 Billion milestone, the Creative Department partnered with Comms to develop branding and a variety of assets to mark this important moment. 

The Solution

I partnered with the Facebook Comms team to develop branding for this milestone by creating posters, Newsroom graphics, social media posts, and event assets. The design focused primarily on the concept of people coming together and giving gifts to build a better world.