We've designed a toiletry bag focusing
in communicate with men that, even on a busy routine,
wishes to self-care wherever they are.
Besides carrying your cosmetics, this toiletry bag charges your phone.
We've put a power bank inside to improve your day and keep you online in case of need.
And you're gonna need it.
Through fluid lines and tradicional colors, the shell keeps you motivated and secure to make important decisions.
Moreover, it fascinates those who looks at it, causing them ask what is inside of it.
The hard-shell coated in ballistic nylon provides high protection to your cosmetics in carrying.
After receiving a briefing from another group of students, our goal was to sell a concept starting from a smell of a perfume.
Our concept
For this project, we've blended the Bonsiepe Method and Double Diamond. After receiving the briefing and the persona, we had to improve it. So, we had to develop an empathy map and, from that, we analized his routine to look for some problem to resolve.
After finding the problem, we had to decide which product would resolve it and sketch some alternatives.
Moodboard
After we've chosen the final idea, we refined it based on semiotics to be attractive to the consumers.
Sadly, we didn't take a time to make some physical models.
SImilars board
For the models and final apresentation we used:
Cinema 4D
Photoshop
Illustrator
Persona board
This project was developed as a design study in UFMG - Universidade Federal de Minas Gerais, on design graduation classes.
Discipline:
Design II (3rd period)
Professor:
Marcelo Pinto
Students:
Alec Mizote Garcia
Matheus Pinheiro
Yuri Martins
Monitors:
Fabiano Carneiro de Mendonça Rodrigues
Gustavo Souza
Initial briefing made by:
Carolina Rodrigues
Daniel Rodrigues
Evelyn Reis
Fernanda Gomez
Ícaro Dantas
Juliana Vilela
