Creative digital campaign for Benefit Cosmetics AP,AC

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#iloveme Lovetint
Benefit Cosmetics

Benefit Cosmetics, the brand that gave us the original tint, launched their new fiery-red Lovetint in an all-new packaging that makes lip application a breeze. The entire tint lineup was given the same package renewal and was relaunched with the same curved doe-foot applicator.

To celebrate the launch of Lovetint, we created a campaign that carried Benefit’s philosophy that laughter is the best medicine (and we agree!) while celebrating that fact that you’re truly beautiful when you love yourself. The campaign creative included a 30-second video, a set of Instagram photos, Stories, GIFs and stickers, as well as the main key visual for offline in-store posters.

The video shows her lips going from light pink to the Lovetint’s signature fiery-red as she applies additional coats of the tint, matching her physical and emotional transformation as she goes from preparing for her own party to enjoying everything she prepared for herself. We then created fun GIFs and stickers to carry the vibe in different ways throughout the campaign.