FIH2 — 18th Hip Hop Festival
The festival invited hip hop legends to its stage, remembering outstanding moments in their careers since the 70s. We expanded the festival's visuals outside its doors, transforming Curitiba's buildings and landscapes with 3D motion graphics.
The festival invited hip hop legends to its stage, remembering outstanding moments in their careers since the 70s. We expanded the festival's visuals outside its doors, transforming Curitiba's buildings and landscapes with 3D motion graphics.
To celebrate the political movement hip hop represents all over the world we created a video clip with dancers and VFX in multiple spots in the city. For the festival program we created content that was used as background for the 300 group performances and challenges, with an automated system for the judges to send the scores to the main auditorium screen in real time. In its 18th edition, FIH2 brought 7 thousand artists and dance researchers from all over Latin America to compete and celebrate the urban dance culture.
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(PT-BR)
(PT-BR)
O festival convidou a subir ao palco lendas do hip hop, relembrando momentos marcantes de suas carreiras desde os anos 70. Ampliamos os visuais do festival para fora de suas portas, transformando os prédios e as paisagens de Curitiba com motion graphics 3D.
Para celebrar o movimento político que o hip hop representa em todo o mundo, criamos um videoclipe com dançarinos e efeitos visuais em vários pontos da cidade. Para a programação do festival criamos um conteúdo que serviu de pano de fundo para as 300 apresentações de grupos e desafios, com um sistema automatizado para os jurados enviarem as notas para a tela do auditório principal em tempo real. Em sua 18ª edição, o FIH2 trouxe 7 mil artistas e pesquisadores da dança de toda a América Latina para competir e celebrar a cultura da dança urbana.
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Client: FIH2
Artistic Production: Dance & Concept
Client: FIH2
Artistic Production: Dance & Concept
Executive Production: Chroma Garden
Technical Direction: Alessandro Moreira
Technical Production: Fabiano Castro, Gabriela Bara, Gustavo Jitsuchaku, Maria Eugenia Raulino and Ricardo Signorini
Technical Direction: Alessandro Moreira
Technical Production: Fabiano Castro, Gabriela Bara, Gustavo Jitsuchaku, Maria Eugenia Raulino and Ricardo Signorini
3D Creative Direction: Alessandro Moreira
Concept Art: Nicholas Pierre
3D Animation: Felipe Dias
Video Creative Direction: Lucas Souza
Concept Art: Nicholas Pierre
3D Animation: Felipe Dias
Video Creative Direction: Lucas Souza
Video Production: Lucas Souza
Motion Design: Gustavo Jitsuchaku
Motion Design: Gustavo Jitsuchaku
Behance Design: Marcia Vignotto
Project Management: Gabriela Bara
Commercial Direction: Shawendy Ceschin
Strategic Team: Érica Romão
Equipments: KZ3
Scenography: Views Produções Artísticas
Scenography: Views Produções Artísticas
Curitiba — Brazil
