Welcome to the Costa Club
Conceived at Panda Studios - end of summer 2019. Costa Coffee Malta wanted an artwork to be at the forefront of their mini campaign to launch their new loyalty app to their customers. The thinking was to incorporate local motifs and objects related to coffee and the whole lifestyle around it, having the phone with the app showing at the forefront of the artwork. The hands, one grabbing the phone and the other holding the classic Costa cup, also symbolise a cycle of give and take. The idea was to grab their customers attention by creating a sort of a story which everyone can relate to, and making them realise that their stamp on loyalty cards are now a thing of the past :)
