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‘Rasa Sayang’, which loosely translates to ‘Feel the Love’, celebrates family togetherness in Malaysia and resonates with both the rural and urban families.
After the kids misbehave in adorable ways, the parents impose punishments that would be familiar to people in any country. Then they relent by buying Happy Meals. The traditional Malaysian folk song, also named ‘Rasa Sayang’, provides the soundtrack for the 60-second online film and a 40-second TV commercial.
McDonald's HappyMeal
The film demonstrates how Malaysian parents practice tough love, showcasing various children being disciplined for their misdemeanors. The peculiar punishments will rekindle fond memories for many Malaysian families.
The film demonstrates how Malaysian parents practice tough love, showcasing various children being disciplined for their misdemeanors. The peculiar punishments will rekindle fond memories for many Malaysian families.
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