Client: Granada Mediterranean Restaurant
Location: Virginia, United States
Project: Branding: Brand Identity, Logo, Menus, Flyers, Brochures, Window Stickers, Digital... etc
Work: A-Z: Concept, Design, Illustration, Rationale and Presentation, Creative Copy-writing, Final Printing
Tools: Adobe Illustrator, Adobe Photoshop, In-design, Wacom Pen Tablet
Firas Ota Bachi@ 2019
Challenge: The restaurant serves authentic Mediterranean cuisines, was lacking efficient communication
Original Concept
CONCEPT 1
The Gate of The History
The ancient Granada, the jewel of all cities, the capital and fortress of Andalusia empire for more than eight centuries.
While Alhambra Palace is the most famous landmark and best attraction in Granada city. Granada is considered to be one of the greatest monuments of eastern civilization, the greatest cultural treasures in the west, it used to be the seat of the Caliphate, and military stronghold that was overlooking the city of Granada.
Logo
The gate of the Alhambra Palace in Granada, with its delicate decorations, and Andalusian calligraphic font in logo and designs, travels through time and ancient history of authenticity and majesty of the oriental unique cuisine of Granada, to bring authenticity and creativity in cooking from the East to the West.
Menu
CONCEPT 2
Heritage of Culture
In the fifteenth century, Andalusian civilization left a milestone in the contemporary history of Spanish culture and creativity, in all areas of life such as cuisine, food, agriculture, architecture, landscaping, science, arts, and fashion, especially in Granada and the southern parts of the empire. Even the Spanish language used many Arabic words and expressions became an integral part of the Spanish vocabulary.
Logo
A diamond shape framed with Andalusian decorations, with the word Granada written with the most popular Arabic calligraphy type "Althuluth". An original and innovative inspirational look that radiates with art, passion, beauty, and variety, as is the variety of Granada table of all delicious, fresh, and healthy recipes every day.
CONCEPT 3
Pomegranate of Spain
Pomegranate (in Spanish, Granada) is the name and symbol of the city of Granada, seen in its flag, and is found in the ancient Spanish history and contemporary popular culture around the city.
Logo
Pomegranate in the logo and designs! The main ingredient of almost every authentic recipe or oriental cuisine, the sweet and sour taste, is a symbol of the ancient city of Granada, which combined the east and west. The word Granada is written with the traditional simple "Riqa'a" calligraphy type, surrounded by an oriental mosaic decoration composed of pomegranate seeds.
FINAL LOGO
RAMADAN MONTH CALENDAR
DINE-IN MENU
THANK YOU
