Starting in 2014, as the "Green Light to Greatness" brand campaign was starting to come to a close, members of the UNT URCM worked on the next evolution of the brand.

The university's 125th anniversary was approaching, so the "125" mini-campaign was implemented to spearhead all of the events, narrative, messaging, and digital and physical material for late 2014 and going into 2015. This would celebrate the coming anniversary and bridge both the logistical and messaging gaps as the next step in branding was being decided upon.

However, a longer-term solution was needed. The previous brand campaign was visually and in some cases, unclear. So, "UNT., Established 1890" was developed and chosen for implementation.

It offered a clearer message that was more appealing to a wider range of audiences. It was also visually more concise. Rather than a 6-word tagline and a series of circles and dots in repeating fashion, it was just a logo and tagline in most cases.

When applied to the various colleges, schools, and divisions within the university, the new, simplified brand was easier to explain to members of the university faculty and staff. Fewer, clearer rules meant faster compliance to the new brand standards.

It also allowed for improved flexibility with the design of materials produced by the UNT URCM and for materials produced by other departments, to include UNT student organizations.

It was also far easier for outside entities to obtain licensing approval from the UNT URCM for new merchandise as the simplified brand reduced approval changes and allowed for more flexibility with merchandise design.

Sample Digital Collateral