Client Apalia 24 (or A24)
Year 2019
Task Corporate identity
Apalia 24 is an off-grid energy solutions provider out of Mauritius. The company specializes in photovoltaic electrical solutions, as well as supply solar televisions and other small electrical equipment divested according to the prepayment model.
Apalia plans to make its debut on the African market in the next year and the Democratic Republic of Congo will be its first stop on the continent.
The sacred geometry
Apalia 24 specifically asked for a mark based on sacred geometry (more specifically The Flower of Life), in order to ensure a strong and powerful mark, not only visually, but also symbolically, to bring good fortune to their company.
The Flower of Life is one of the basic sacred geometry shapes. It symbolises creation and reminds us of the unity of everything: we're all built from the same blueprint.
Sacred geometry ascribes symbolic and sacred meanings to certain geometric shapes and
certain geometric proportions. It is associated with the belief that a god is the geometer of the world.
The colors
Apalia 24 wanted a full spectrum rainbow mark to represent the wide range of products and services they plan to offer in the future, with the possibility to pick out hues from the mark to represent various sub-brands working under a unified umbrella brand.
