YDreams Global joined forces with a world renowned Brazilian cancer hospital to create immersive, 'gamified' experiences using virtual reality to teach teens about early diagnosis and prevention. After one year of development, YDreams Global is launching the new project for Hospital do Amor (Hospital of Love) - one of the leading private cancer research treatment centers in the world, providing over 6,000 people with free of charge assistance in 18 specialties. The immersive experience is aimed at the younger audience and seeks to educate them on the advantages and life-saving possibilities of early detection of the disease.
Honorable mention in the category Creativity in Fast Company's World Changing Ideas for 2019
Client: Hospital do Amor
Agency: YDreams Global
Creative Director: Ana Monte
Scenography Project: Joyce Fernandes and Victor Ataíde
Creative Director: Ana Monte
Scenography Project: Joyce Fernandes and Victor Ataíde
Technical Project: Joyce Fernandes and Victor Ataíde
Graphic Design: Ana Monte, Nirlandy Pinheiro, Marcelo Casé and Rebecca Bortolami
Tecnology: Alessandro Melo
Montion Graphics: David Cunha
Graphic Design: Ana Monte, Nirlandy Pinheiro, Marcelo Casé and Rebecca Bortolami
Tecnology: Alessandro Melo
Montion Graphics: David Cunha
