MERC'ART & MINI CONTEST
Paper 600g x mixed media (40 x 25 x 18 cm)
A contest powered by Mini and Merc'art. Mini created a solution for a brighter urban life, reinvented the concept of the automobile and made cars accessible to the masses. In line with that ideology, Merc'art's aim was to bring art closer to the public, by offering prints and original artworks at democratic prices.
Therefore, this project portrayed the democratization and the revolution of art,
what would happen if art came out of the galleries and merged with the cities,
what would happen if art came out of the galleries and merged with the cities,
the people and the spots where it felt more at ease.
