中秋节是中国最重要的节日之一:在中秋圆月之际，数百万人与家人和朋友欢聚一堂。
我们为星巴克在此次活动中推出的三条产品线设计了海报、宣传册、优惠券等，有效地创建了一个系统，以精致而非正式的方式在中国各地的星巴克门店内外传播月饼形象。
在充分尊重传统糕点的象征价值的同时，将线条简化为基本要素和几何形状，传达出一种当代氛围。例如，圆形和正方形被用作图形元素来代表节日的中心主题“分享”和“团聚”的概念。
我们以视觉概念为傲，让年轻一代更接近千年传统，为中国的秋天带来欢乐。
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The Mid-Autumn Festival is one of the most important festivals in China: on the occasion of the full moon of Mid-Autumn Festival, millions of people gather together with their families and friends.
We designed posters, brochures, coupons, etc. for the three product lines launched by Starbucks at this event, effectively creating a system to spread the image of mooncakes in and out of Starbucks stores across China in an exquisite and informal way.
While fully respecting the symbolic value of traditional pastries, the lines are simplified into basic elements and geometric shapes to convey a contemporary atmosphere. For example, circles and squares are used as graphic elements to represent the concepts of "sharing" and "reunion", the central theme of the festival.
We are proud of our visual concept, bringing the younger generation closer to the millennium tradition, and bringing joy to China's autumn.
Project owner：Angelini Design Shanghai
Art Direction ：Xiang hailong
Art Direction ：Xiang hailong
