Design Challenge: The challenge for this project was to create brand that was fun and friendly and really emphasized the vibrant and fresh feeling that is already naturally associated with fruits and popsicles. The brand needs to make the consumer feel happy and excited and make them want to try what the shop has to offer.

Solution: The Pop Shop emphasizes a fun and vibrant theme throughout the entire brand. In the brand manual, pop cart, menu, and t-shirt there is an inviting feeling through the bright colors and illustrations. The overall feeling is very family friendly and enticing.

https://issuu.com/summer_h15/docs/popshopbooktwo