What are our values and beliefs?
“Our primary focus is to understand the brief.
Only then are we able to deconstruct and
re-construct it so as to meet the needs of the client, and also our own personal ones. We believe that by digging deeper, we are able to discover
what is not visible on the surface.”
What is our vision?
“To solve a meaningful problem. If we touch the life of even just one person, then we would have achieved our goal.”
What is 'The Hub?'
“A web-based information database and communication network, specifically designed for people affected by breast cancer, which would enable the gap between not knowing where support and information might lie, to knowing and understanding how to access it effortlessly, to be bridged: one place to find trusted information, to review it, and to share it.”
How did we do it?
“Through observational & ‘anthropological’ research.
By exploring an emotional journey and digging deeper into the subject area, we were able to identify a REAL issue that needs solving. “
Above are a set of proposed ideas for how 'The Hub' website could look like. The main aim for the designs and functions of the site is to create an intuitive and easy-to-use 'hub' for people to use, gather and share information.
The above 3 posters are the 'proposed' campaign posters for the brand. They represent the stages that a cancer patient goes through; diagnosis (feeling lost and alone), treatment + receiving support, gaining control.
The video above is a mash of of several videos compiled together for this project in order to give an idea of what the campaign video could look like.
