Research work developed for studium's 2019 trend.
The primary goal was to establish the toolkit. From there, we would start applying selected parts of the toolkit to different client projects and define a recognizable authorship.
The base for this trend was Pop Culture. The intellectual base and research was initialized and developed by Tiago Nogueira. From there, I started transforming thoughts into different moodboards and experiments.
the hand is studium's most recognizable graphic reference, and was used for several of the moodboards and merchandise
The moodboards were then perfected and channeled into merchandise for studium.
some of the merchandise is still undergoing production, namely the totebags
the website's new banner, still being implemented
by studium
06 . 19
creative direction . Sérgio Magalhães
art direction . Catarina Rodrigues
graphic design . Pedro Sequeira
