Brand identity, visual language and packaging for Organa Kombucha
The scope of Organa Foods is to boldly step into the growing market of Kombucha and into the hearts and digestive system of the Brazilian people. They want to produce a delicious drink, educate the consumer and promote wellness.
Organa Community - the good bacteria
Characters were created to help Organa in an effort to educate the consumer about the benefits of Kombucha’s consumption. These characters represent the community of good bacteria that live inside the bottles of Kombucha Organa and help people to take better care of themselves. They reflect the company's efforts to create a healthy community made up of its local suppliers and consumers of their natural and organic products.
Illustration for turmeric and ginger
Illustrations developed for Organa bottles represent a magical and microscopic view of Organa Kombucha, its flavor, freshness and bubbles.
Illustration for Hibiscus
Good bacteria
Hello. We are the good bacteria that were cultivated with lots of love and live inside the bottles of Organa Kombucha. We are the ones who help in the fermentation and the bubbles that make your Kombucha so refreshing. We uniquely combine fruit juice, vegetable extracts and organic spices to this ancient probiotic drink to make Organa Kombucha so delicious.
Organa’s logo was inspired by the little bacteria’s shape and in everything that is organic and natural. The little circles on top of letter “a” represent the Good Bacteria Community.
