I was briefed on designing a brand of a new range of organic lemon food products. I was given references as a direction, but I felt that I'd seen so much of this look already - I had to find a new angle on this approach...

Once I'd digested the reference material (above), I set out to find my USP...The inspiration  came in the form of Heraldry, family Crests and Coat of Arms...

With the logo done, I had to extend the look into various formats to suit various sizes...plus add in product names, ingredients etc...