Along with a team of designers, writers, and strategists, this campaign was used to inform and warn Michigan's drivers about the consequences of texting while driving. A simple visual language was developed using bright colors and minimal text. In order to communicate to the greatest amount of people, simple icon-like imagery is used, paired with typography mimicking type found on a mobile phone. The boards were up around the state of Michigan for many months following the law banning texting while driving.
