RAD - Random Absorbed Dose of Fruits
Rad is all you ever dreamed: It's a sparkling tea, organic and unsweetened.
Surprisingly, it has the most unexpected combinations of fruits delivered in a can.
It's the fanciest in the market. An explosion of new flavors you can't forget.
Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood.
Having fun with retro slang terms to bring a more sassy and daring brand tone.
Once you go Rad, you never go back.
Creative Direction: Milton Gonzalez & Valeria Moreiro
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Luján Borzi, Pia Alive, Florencia Tasso, Milton Gonzalez, Valeria Moreiro,
Animation & Compositing: Milton Gonzalez, Roberto Connolly
Typefaces used: Nimbus Sans, Jaune Grande.