Riviera season 2 launched with a large press and OOH campaign i was tasked in
creating a bus wrap to be used on the iconic route master double decker busses for central London.
creating a bus wrap to be used on the iconic route master double decker busses for central London.
Using the key art from the campaign and using a visual created by the design team i had to build a CMYK flat plate within the spec given for the wrap. Positioning was vital as only a percentage of windows could be covered, so working with a retoucher we worked out extending certain parts of the image and also with the curved shape of the rear of the bus the image needed to blend seamlessly from the side image onto the rear image.
The image was then section tested for image sharpness and colour before supplying final artwork to the printers.
Retoucher: Simon Schmitt
Designer: Bridge Fazio
Artworker: Robert Watts
Approved 3D visual for bus wrap
Flat artwork for each side of the bus wrap.
Below final bus wrap on the streets of London
Final bus wrap video
To help promote the show to the international market i worked on a large vinyl banner on the Mipcon building in the French Riviera. MIP is an international market place for TV content development and distribution. The banner was 40 meters wide by 3.5 meters high.
Final banner artwork
Final banner visual
TV promo below for Riviera Season 2
