Graphic identity and wayfinding system for the “Healthy Routes” of Carlet, a town in the outskirts of Valencia, Spain. The logo is inspired by the region’s landscape, known for its soil fertility and productive crops, resulting from the irrigation of one of Spain's longest rivers, the Xúquer. Green is chosen to unify all the signs, conveying both health and nature. The humanistic type is set in a tight tracking, making an allusion to the project’s main aim that is to link the neighbourhood together.

Art Direction, Graphic Design and Photography by Craig Robert