Tales to change the world was an ISTD brief set to challenge the idea of the conventional book. The brief asks to use the text of The Waitress, a modern fairytale by Jack Zipes, to invest a book with the invention and experimentation of the magazine. According to Zipes, fairytales play an important role in our civilising process—the way it highlights social issues and imparts values, mores, and norms. The very act of reading fairy tales itself is an uncanny experience, and this is reflected in The Waitress itself, which is a strange and surprising story.

 

My interpretation of the brief, therefore, is to create a piece with the experimentation of the magazine, to highlight the social role that the fairytale has and the uncanny feeling—estrangement or separation from a familiar world once we begin listening and reading a fairy tale.  At its main point, The Waitress delivers a social issue in our community—people with mobility disability, more specifically are those with own negative self-image that is often making them feel trapped in or excluded from the society. The book is therefore aimed to be inspirational for the readers, where they could apply the moral of the story to help people with mobility disability and provides assistance and motivation to enable them achieve inclusion in the society. On the other hand, the uncanny of the fairy tales influences me to create a typographic book in a format that is full of surprises; where the graphics, layouts, and pages are playfully deconstructed that the readers need to interact with its printed pages.