Travel Buddy – Booking made fun

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At Acato, a dutch digital agency, we thought of a new UX concept for a travel booking app.

Booking a holiday doesn’t have to be a stressful experience. What’s bothering us is that a lot of interfaces in the travel industry use pushy techniques and dark patterns, pressuring travellers to book NOW!. This is probably a familiar sight for you as well: “Only 1 room left!” or “54 also looking!!!”. These techniques hijack the minds of travellers and manipulate them into booking. Once a rarity but now it’s the norm online, however there is another movement growing. One which is more respectful of the time and autonomy of people. We believe that looking for and booking a holiday doesn’t have to be a stressful experience. It should offer a glimpse of what is to come. That is why we asked ourselves: what would a booking flow look like which is relaxed, fun and memorable?

To achieve this goal, we made use of 4 guiding principles.

1. Less is more
2. Unique looks
3. Do the unexpected
4. Immerse the traveller

If you want to read more about it, visit the blog post we made about this project here.

This project is property of Acato

UX Rico Van Der Sloot, Lisa Siggen
Illustrations Lisa Siggen
Motion Lisa Siggen
Voice-over script Joni Hartog, Rico Van Der Sloot
Typefaces Gotham, Rubik
Tools After effects, Illustrator, Sketch
Music Chris Haugen - Morning Mandolin
Sounds Zapsplat