OBJECTIVE

Launch the Dewar’s 2.0 campaign

IDEA

Following the “Live True” Campaign in 2013, we launched another version in 2016, featuring relentless people who sacrificed everything to live true. We gave local band Who Killed Bruce Lee the chance to tell their story, about how they left everything behind to answer their calling, making rad music that moves crowds. We also gave Tara Khattar, a young up-and-coming chef, the opportunity to tell the world about her failures and her victories, but most importantly, her determination to be who she always wanted to be.