MTN is typically known as a telecommunications company, being rated the best mobile network in South Africa. But their incredible IoT offerings are often overlooked. I was fortunate enough to get to tell South Africans about one of their biggest and most undervalued success-stories, MTN Connected Wildlife.
This first-of-its-kind solution harnesses Internet of Things technology to help save the rhino. Prey animals at Welgevonden Game Reserve have been fitted with sensor collars that detect their reactions to danger.
Game rangers can access this data, enabling them to immediately detect when poachers are on the reserve.
The predictive nature of this solution demilitarises the fight against rhino poaching and empowers rangers to take proactive steps to protect the rhino.
Director: Robin Goode
Creative Director and Art Director: Kyle Schoeman
Copywriter: Nicola (Sprawson) Hurley
