The Ugly Truth
My artefact is to use a burger explosion style to show case the controversy surrounding certain foods that can contain additives and preservatives that make the food largely artificial and more like eating plastic than food. The initial idea was inspired by a 3D sports advertisement from Nike. Then using a paper cut burger idea to showcase both the real life health issues and the aesthetic appearance correlation with what I have referred to as “The ugly truth” behind the production of some of the ingredients in these types of consumables.
The subtle concept of an aesthetically pleasing burger and how it visually guides people towards believing the burger tastes better than it really does through the production of ingredients that have a tailored appearance. However this sacrifices both nutritional value and natural ingredients and is a key point.
