Project initiated by the globle paper company Antalis. The brief was to make a suggestion for their spring campaign 2014, working in groups. Our concept is simple, highlighting Antalis' environment friendly range of paper and materials called "Green Selection". The campaign consists of posters, a note book, a campain folder, an advertising for magazines and window display.
This is the poster we did for a fictional campaign. Printing the campains slogan "This is green" on every colour but green, except the one that the logo of antalis is printed, and there slogan "just ask antalis".
We also created continuation, developing a giveaway notebook, an information folder, bags and envelopes.
The information folder is sent to all the customers to describe Antalis "Green Selection" and the campaign around it.
Keeping the display as simple as posible, we thought of hanging A5 pappers in different colours from Antalis paper colletion. The same format as the papers hanging in the window display, is also repeated and used in all of our design, both in notebook and folder. This also makes a unity of the campaign, playing with the thought that the shop just picked the notebooks from Antalis trees.
