Digital advertising and social marketing design concepts for Tubi.
Tubi is a free streaming entertainment service that competes with Netflix, Hulu, Pluto TV and Shudder.
Target Market: 25-35 year old African–American males based in the US.
Project Goals: With these campaigns, using their current catalogue of entertainment, I wanted to showcase their strengths and demonstrate that they were able to directly compete with industry leaders: Netflix and their focus on stand up comedy specials and Shudder and it's focus on Horror films. Below are several campaign concepts.
Roles: Visual Designer, Art Director, Curator
Contemporary take on brand. The hero campaign is meant to act as inspiration, while focusing on documentaries about: Muhammad Ali, Nelson Mandela and Martin Luther King Jr.
This was an experimental take on their brand. This campaign focuses on Horror content and is designed to look as if it had been ripped apart by the content itself.
Direct take on current brand guidelines. This campaign focuses on stand up comedy content, while making Lil Rel the star of the campaign as he's the most contemporary of their selections, starring in Get Out and the Angry Birds 2 Movie. Showing these three comedians is meant to speak to the entire stretch of the requested age demographic.
