Inspired by Faith, fire, light and the love of God. LIMITLESS is a brand that fuses love for God's word with street style and sport.
To put all these ideas together we have developed a fresh and youthful identity, which references different sports and combines illustration with lettering. the simple and contrasting color palette has been inspired by the colors used in sports such as baseball and basketball. We wanted to develop a series of graphics and additional elements to the main logo that reinforce the message and can be used in the first collection of the brand and in different articles of merch.
Graphic Design / Branding / Lettering / Art Direction / Logo Design / Illustration