Ovative Group, Incremental Measurement, White paper redesign
I was given the opportunity to work with the Ovative Group, a multi-strategic marketing and measurement agency to redesign a complex,
data-heavy subject–Improving marketing efficiency through incremental measurement. My provided solution was to use a clean, structured and refined layout, along with simplified infographics. The end result was an easier-to-digest report and an efficient marketing piece all while retaining brand equity.
Author: Brian Wishnow
Copy: Floyd Olive
AD/Design: Kari Hanson
