JM: Personal Identity

  • Now that I’m graduating and entering the professional design world, I needed to create a personal identity, portfolio and promotional materials. The logo I developed from my initials is, I hope, subtle and representative of me – a traditional character with a twist. A ligature, being a special character, also hints at my typographic interest. I stuck to a strict black and white palette so my brand wouldn't detract viewers from looking at what's important: the work!
    With the brand applications, I tried to evoke my interests – typography, print, and considered design. To this end, I used a wordsearch puzzle, a hidden message, and several print processes & finishes. Letterpress, risograph, laser printing, dimensional varnishes, inkjet, folding, wax seals, custom envelopes, CD labels and everything from 810 gsm triplex board to 115 gsm recycled Cyclus stock is used to reinforce this message.
    Needless to say, I'm currently looking for a job!
    If you like my work and want to get in touch, please e-mail me at
  • Specifications

    Business Cards:
    Black ink both sides
    810GSM triplex board: GFSmith White Frost/Ebony Black Colorplan
    Printed by Glasgow Press

    Mini Portfolios:
    Risograph (Black Double Sided)
    Parallel Folded
    115GSM Recycled Matt Cyclus Stock
    Printed by Risotto Studio

    Cirricula Vitae:
    Inkjet Printed
    Turkish Map Folded
    120GSM Matt Cartridge Paper & 300GSM Black Card

    Digitally Printed w/ dimensional varnish
    150GSM Matt Art Paper
    Printed by CCB 
    Wax Seal:
    22MM Brass Stamp
    Vintage Handle