All Black Tours - Rugby World Cup Booklet 2019

All Blacks Tours is a dedicated travel company exclusively appointed by the New Zealand Rugby Union to manage official All Blacks supporters travel.  All Blacks Tours offers fans a great range of supporter tour options. 

We were asked to create a booklet for the All Blacks fans touring Japan for the Rugby World Cup through All Black Tours (ABT). The purpose of the booklet was to introduce the fans to the ABT team while also giving them a good glimpse into things one can eat, do, see and enjoy in Japan. 

We had to adopt the design as set by the Rugby World Cup officials. That meant incorporating various Japanese illustrations and patterns into the booklet design while also making it distinctly ABT and sticking to the brand guidelines set forth by ABT.  

I was responsible for sourcing images, designing the layout and clear cutting and retouching final artwork, and preparing files for dispatch to print. This booklet was created with one Silver Spot colour for the cover. 

Agency: Chemistry

Art Direction: Greg Wylie

Design/Retouching: Anjana Iyer