The brand
Basset is a new brand of handmade and personalized amps to make your dearest instruments howl and bark beautifully. The challenge was to create a brand that was bold, fun and playful like the dog that inspires its name.
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Icon
The brand's icon consists of a minimalistic Basset Hound dog drawing, simplified with white thin lines within a circle. The lines are irregular to convey the handmade nature of the product.
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Typography
The logo uses GT Walsheim Meidum in all lower cases and a tilted "e". Other weights and variants of the font are used across the identity.
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Colors
The main color chosed for the brand is a bright reddish orange that conveys the bold spirit of Basset. The pallete is completed with three other vibrant colors that result in strong contrasts.
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Logo
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