Ashleigh Robinson's profile

MINT Branding // Concept 2

Ashleigh Robinson
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CREATIVE NEED
A completely fresh branding identity concept for the in-house creative studio at Hilton Corporate. 

OVERALL DESIGN DIRECTION
Wanting something "fresh" inspired us to go with "MINT: fresh creative by Hilton."
branding mint fresh crisp identity Hilton design
branding mint fresh crisp identity Hilton design
branding mint fresh crisp identity Hilton design
SOLUTION #1SOLUTION #2
This second design direction was meant to stay light, airy, and really evoke freshness and highlight mint as the main color.

We designed the mood board, color palette, logo, patterns / icons / illustrative elements, as well as a complete stationery set for both directions.​​​​​​​
branding mint fresh crisp identity Hilton design
MINT Branding // Concept 2
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Ashleigh Robinson's profile

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Ashleigh Robinson's profile
Silver Spring, MD, USA

Project Made For

user's profile
Type A Design & Letterpress Studio

MINT Branding // Concept 2

Two of two completely fresh branding identity concepts for the in-house creative studio at Hilton Corporate.

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives