Client/Brand: Mini
The Brief
To design visuals to wish celebrants Happy Thaipusam and Happy Chinese New Year in 2017.
These visuals would sit on Mini’s Malaysian social pages.
The Challenge
To use limited assets provided by the client while retaining a realistic image.
The Solution
With the slogan “ONE DRIVE IS ALL IT TAKES”, the visuals stimulate a real-life driving experience.
Each one encourages viewers to imagine themselves within the images, and driving the Mini in the visual.
Role: Art Director/Designer
