For many Malaysian and Indonesian muslims, Ramadan is a time to adjust their daily routines to accommodate fasting — suhoor is the last meal taken before dawn, and iftar breaks the fast at dusk. But sometimes, work gets in the way of having the iftar meal together with family.
To encourage compassion in the workplace, we produced this online film to show people the world of difference that a simple gesture of kindness can make.
This material was translated into Bahasa Malaysia and Bahasa Indonesia and published for both markets.
Throughout Ramadan, we also published material on social that reinforced our message of compassion.
Art Director: Jax Guillen
Associate Creative Director: Jamie Que
Associate Creative Director: Emman Carandang
Creative Director: Ali Silao
