Daryl Forkell's profile

Nike, L.A.

Daryl Forkell
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Nike Los Angeles youth marketing street campaign
In the late '90s when street teams were all the rage in L.A., I got the chance to co-create a localized marketing campaign for Nike. The teaser for our Back-to-School thru Spring Break marketing effort began with vibrant environmental graphics out-posted near local high schools and carrying the invitation to "Come out and play." Nike L.A. street teams hosted hoops contests in Venice Beach, events featuring DJs, graffiti artists and skateboarders, and our campaign culminated in a downtown celebration near the Staples Center when Kobe and Shaq led the Lakers to ring 2 of 3 in the 2001 NBA Championship. That's right, "Bling, Bling" baby.
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike Los Angeles youth marketing street campaign
Nike, L.A.
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Daryl Forkell's profile

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Daryl Forkell's profile
Kansas City, MO, USA

Nike, L.A.

In a rare effort to connect with young consumers in an influential market in a non-athletic way, Nike trusted my business partner Barbara Chan an Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives