With the brand’s new mission, I wanted to develop the young consumer’s self-image. The brand will include a range of products and services designed for customer’s life. As a new born brand, Garan needed to help young customer grow up in today’s complex world, also, because part of the profits go to charities, young people can helping others less fortunate. As graphic designer, to try to save a dying company is a way to improve myself by learning how to create a branding system based on the soul of a company.
