The aim of the shopper marketing campaign is to promote Nutella for the festive season of Christmas and New Year in Dubai, UAE inside stores.

One of the unique things about Nutella is that its spreadable chocolate, I wanted to use that in my design by spreading it in the shape of one of Dubai`s icons, Bur Khalifa and its famous fireworks that take place in New Years Eve.

The look and feel of the design is festive, happy and fun.