With “Econic Goods of Gerber”, the GERBER has created a unique place where currently some 20 companies exclusively offer products that have been produced in a fair, sustainable and transparent process. The city department store located in Stuttgart is thus committed to promote alternative, more sustainable methods of design, production and distribution in the field of retail. Second hand, recycling and upcycling concepts are also an integral part of the project.

We developed a brochure in newspaper format to describe the vision of the project and give a brief overview of all available brands and products. Each manufacturer describes their own understanding of sustainability and shows their individual approaches and solutions to sustainability.