Mountain Dew | Green Means Go (March 2019)
Offline and online thrills collide in the 2019 international campaign for Mountain Dew. The drink charges a biker to ramp up his usual ride with augmented reality. His quest for a bottle of Dew goes next level in the motocross circuit turned ocean, where a fearsome shark is at his heels.
CREDITS
AGENCY: BBDO Guerrero
CREATIVE CHAIRMAN: David Guerrero
EXECUTIVE CREATIVE DIRECTOR: Federico Fanti
ASSOCIATE CREATIVE DIRECTOR & COPYWRITER: Lexie Dy
ASSOCIATE CREATIVE DIRECTOR & ART DIRECTOR: Michelle Edu
ART DIRECTOR: Franco Villaflor
CLIENT SERVICES: Angelica Lorenzo, Kaine Sanchez, Cassandra Ralbovsky
AGENCY PRODUCER: Ino Magno
PRODUCTION HOUSE: The Mill Los Angeles
DIRECTOR: Robert Sethi
CREATIVE CONSULTANT: Brent Bonacorso
EXECUTIVE PRODUCERS: Pete King, Elizabeth Newman
PHOTOGRAPHER: Simon Needham
