The Challenge
Comrade Brewing Co., the Denver-based craft brewery, approached us to translate the personality of their Soviet themed brand to beer cans and apparel. They challenged us to create unique illustrations that put a beer / brewery twist on the commonly used USSR imagery. The designs needed to be memorable, punchy, and something craft beer aficionados would want to hand on to.
Our Approach
In an effort to make both the apparel and Crowler can designs collection-worthy, we created bold illustrations using the red and yellow colours commonly found in Soviet propaganda posters. The illustrations utilized a hand-drawn aesthetic and solid blocks of colour for a truly memorable result.
