For the Australian Chamber Orchestra's 2020 Season Launch, Substance was engaged to design a suite of animations that would encapsulate the season, set to 6 pieces of music hand-picked by ACO musicians. Accompanying each would be a personal note from the musician, explaining what it meant to them and its significance to the 2020 season. The music and these stories would form our inspiration in creating intriguing, experimental, and emotive films.
In the spirit of true artistic expression, we then partnered with leading motion artists around the world to create these films.
Designs were also used throughout the campaign's print and digital media - posters, the season programme, the ACO website and social channels, tickets, and other collateral.
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Nidia Dias & Martin Gunnarsson
in collaboration with ACO Principal Violin Satu Vänskä
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Martina Stiftinger
in collaboration with CO Principal Violin Helena Rathbone
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Scott Geersen
in collaboration with ACO Violin Maja Savnik
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Rory McLean
in collaboration with ACO Violin Ilya Isakovich
in collaboration with ACO Violin Ilya Isakovich
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Helen Hsu
in collaboration with ACO Artistic Director & Lead Violin Richard Tognetti
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Rich Nosworthy
in collaboration with ACO Principal Cello Timo-Veikko Valve
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PRINT & OUTDOOR
Substance delivered high-res stills for posters, programmes, tickets, and other collateral.
Print Art Direction: Moffit.Moffit
Print Art Direction: Moffit.Moffit
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PROCESS
We brought together our background of considered concepts and cinematic visual expression, with cues from the stories of each musical piece and the personal responses given by key ACO musicians.
From constructivist sculpture to romanticised struggles of conquering heroes and classical baroque-stars, we immersed ourselves in the joys and sorrows of each piece's unique history.
R&D was a vital first stage in exploring the many different ways these stories could be visualised. Below are some of the style frames and process work that informed the final outcome of these films.
From constructivist sculpture to romanticised struggles of conquering heroes and classical baroque-stars, we immersed ourselves in the joys and sorrows of each piece's unique history.
R&D was a vital first stage in exploring the many different ways these stories could be visualised. Below are some of the style frames and process work that informed the final outcome of these films.
Thanks!
