The Best of You
Founded in 2014, The Best of You started as a simple social movement, by biscuit manufacturer Julie's, about appreciating the people around you, hence asking the question, "Who is The Best of You?". Thousands of authentic stories of people from all walks of life were collected – speaking of relationships, community, love, forgiveness and more. Through the sharing of stories, the movement grew to be a celebration of the diverse groups of people that make up our community, reminding ourselves of our shared humanity. The Best of You holds several exhibitions all over Singapore and Malaysia to showcase these inspiring stories and also to encourage the public to share theirs as well.
Exhibition Design
Marina Square
Photo courtesy of Division Events
Star Vista
Tan Tock Seng Hospital
Personalities
Every year, following the theme of "People First", The Best of You seeks out individuals from both Singapore and Malaysia to be the faces of the movement. Aiming to also to shine a spotlight on marginalised communities, these personalities include migrant workers in search of a better life, LGBTQ+ activists fighting for equality, outstanding people who live with disabilities and more. They are chosen to share their compelling stories about their lives, struggles, goals and aspirations for the future.
Printed Collateral
Newsletter, Storybook, Postcards
Personality Videos
School Outreach
In addition to public exhibition The Best of You also has an ongoing engagement with primary and secondary schools to encourage appreciation and critical thinking regarding social issues from an early age. We designed interactive panels where students can express their thoughts about the featured stories and appreciation for the people in their lives.
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Client: Julie's
Agency: [kloo]
Creative Direction: Hironori Kawaguchi
Creative Direction: Hironori Kawaguchi
Designers: Eudora Koh, Wai Yi Lau
