Logo - old versus new
New logo - A combination of a spice bowl, turban and the escaping aroma accompanied by Indian patterning
Visual language (Mild & Spicy) - Inspired by Indian henna patterns of which the visual language is designed to adapt to each flavour. Leaves and flowers for Mild & Spicy.
Visual language (Medium) - Medium is a combination of leaf and flame with the yellow indicating that it is bearable to eat.
Visual language (Hot) - Hot consists of flame with the red indicating the sting.
Old versus New packaging
Mild & Spicy packaging (FRONT & BACK)
Medium packaging (FRONT & BACK)
Hot packaging (FRONT & BACK)
2 in 1 Pack
Livery
Brand assests - Place mats
Plates
Apron
Concept Store (Exterior)
Concept Store (Interior)
