In this case study I'm going to walk you through my workflow, explaining the methodology I use with clients to solve strategic problems using creative thinking.
« El Séptimo Vicio » is a weekly radio show based in Guadalajara, Jalisco, México. They focus on movies and entertainment. They had an idea that they wanted to see through
After a project Proposal was validated (scope, timeline, budget), we started with a first meeting during which the goal was to diagnose a problem or opportunity to tackle. We spent a lot of time Identifying the core user profiles for their audience, their goals and pinpoints, as well as the show’s DNA, their challenges and their best-case-scenarios.
After a project proposal was validated (scope, timeline, budget), we started with a first meeting during which the goal was to diagnose a problem or opportunity to tackle. We spent a lot of time Identifying the core user profiles for their audience, their goals and pinpoints, as well as the show’s DNA, their challenges and their best-case-scenarios.
The prescription :
A flexible long-lasting logo with supporting elements. The logo must represent the values of the show and be easily identifiable to their core audience.
Setting the tone :
During a facilitating session we tried to identify the brand attributes. This is the way the users perceive the show. the main keywords we draw are what’s going to inform the aesthetic choices in the creative process.
Three customized styles capes (art directions) were created using the brand attributes and the audience's user profiles. Using references from popular cinema classics that felt academic, yet approachable. Each one has specific and unique traits that relate to the brand's attributes on distinct levels.
Okay That’s cool and all, but what did the client think ?
«
We were all very pleased with Mauricio’s professionalism, the great dedication to understand the spirit and the essence of our show, the work that was provided really captured what we were looking for, and it helped us see new possibilities that we had not considered before. »
Natalia Quijano
Host
El Séptimo Vicio
