Dubai is a city that never sleeps. While it’s famous for how fast things happen, it comes at a cost. A 24/7, grueling work culture means that “about nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. (Gulf News, Health)
In order help the nation, we created the ultimate product demonstration and turned IKEA delivery trucks into mobile bedrooms. We wanted to give people the opportunity to experience just how comfy a sleep in an IKEA bed is by literally delivering it to them and letting them have a well deserved nap. People were able to order the trucks to their homes, and offices or wherever they were feeling drowsy.
