Sarita Loredo's profile

Patterns Brand Identity

Sarita Loredo
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Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns is a clothing, accessories, and sewing supply retailer that sells vintage inspired clothing. Customers are given the opporunity to express themselves through fashion all while sticking to a classic silhouette. A-line dresses and skirts are revamped with funky and unique patterns--each one is tailored to the personality of the customer. For this reason, I thought it would be appropriate to create custom lettering for the logo type. The ribbon-type echos a feminine, seamstress aesthetic.
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Advertisements
The ad campaign was driven by the concept that the Patterns customer is a unique individual. Her attire should reflect her interests and lifestyle. I created illustrated typography to reflect this concept. 
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
full page magazine ad
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
half-page magazine ad
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Product Packaging
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns vintage mint illustrated typography women's apparel Identity System apparel design
Patterns Brand Identity
Published:
Sarita Loredo's profile

Owner

Sarita Loredo's profile
Washington, DC, USA

Patterns Brand Identity

Patterns is a vintage inspired women's clothing and sewing supply retailer. As part of creating Patterns' brand identity, I designed a brand camp Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives