A rebranding project for class based on a well-known South African brand: Trekker. Trekker is a chicory and coffee mix. The logo made up of a coffee pot fulled with the type: Trekker chicory & coffee blend and a coffee droplet. The logo displays the coffee making process of adding coffee and water to a coffee pot when the logo is added to the background of  a sieve texture the Trekker process is completed. This project looks at how the process of preparing a product can be translated into a brand language.

 

Branded items includes stationary: business card, letterhead and a complementary slip. Additional branded items include: a coffee pot, a sieve, a coffee cup, as well as custom latte art. For the first time I have included a concept store, which takes place inside a warehouse environment.