JUMO is a drink made of real, freshly pressed, seasonal fruit grown in Spain. The name is a play on the Spanish word ZUMO and the english word JUICE.
The identity for this product aimed at young people who are looking for a healthy alternative to soft drinks to be consumed in a social setting, hence the choice of a can instead of a carton.
The look and feel is urban yet natural with handmade illustrations and earthy color palette.
